If you’re based in Mallorca or visiting the island and considering a luxury watch purchase, you might be wondering: are Rolex watches a good investment in 2025? The short answer is yes — and in fact, Mallorca offers one of the most discreet and connected luxury watch markets in Europe to do just that.
At Balearic Watches, we help clients across Palma, Portals, and the wider island source, buy, and sell high-value watches with confidence and clarity. In this guide, we’ll explore why Rolex continues to be a strong investment in 2025 — and how to make smart decisions in Mallorca’s luxury scene.
Why Rolex Is Still a Smart Investment
Whether you’re a collector, investor, or simply love quality engineering, Rolex watches hold their value better than almost any other timepiece on the market. Here’s why:
- Brand Strength: Rolex is instantly recognisable and globally respected
- Limited Production: Rolex controls supply, keeping the market hungry
- Annual Price Rises: Retail prices increase year-on-year, pushing up pre-owned value
- High Demand in Mallorca: With international clients and HNWIs across the Balearics, local demand continues to grow
- Trusted Resale Potential: Mallorca’s pre-owned market is one of Europe’s most active for verified luxury watches
Top Rolex Investment Models in Mallorca (2025)
Based on real-time client requests and resale trends here at Balearic Watches, these are some of the strongest Rolex models to invest in this year:
Rolex Submariner
Classic, recognisable, and always in demand. Green dial versions (Hulk, Kermit) are increasingly scarce and highly valued.
Rolex Daytona
Often commanding double its retail price, especially stainless steel versions. Highly sought-after across Palma and international buyers flying into the island.
Rolex GMT-Master II (Pepsi or Batman)
Popular with aviation professionals and yacht owners. Dual-timezone utility makes it both stylish and practical.
Rolex Oyster Perpetual & Explorer
Affordable entry into Rolex investing. Explorer models are seeing an upward trend, especially in the 39mm and white dial variants.
Investing in Rolex from Mallorca
Mallorca is uniquely placed for luxury watch investing:
- A thriving high-net-worth population
- International buyers from the UK, Germany, Scandinavia, and the UAE
- A discreet, concierge-style marketplace
- Lower competition compared to London, Paris, or Milan
At Balearic Watches, we offer private sourcing, verified authenticity, insurance support, and personal delivery across the Balearic Islands.
Tips to Maximise Your Rolex Investment
- Buy pre-owned from a trusted dealer — often better than waiting for retail allocation
- Keep the box and papers — they add 10–20% to the value
- Buy watches in excellent condition (avoid polished or modified examples)
- Check model history and market trends — newer isn’t always better
- Ask about resale options — we’ll buy back investment-grade watches at market value
💡 Want to know the current value of your Rolex? Contact Us for a free valuation.
Final Thoughts: Are Rolex Watches a Good Investment in Mallorca?
Yes — but more importantly, they’re an especially smart investment in Mallorca. With international buyers, rising values, and limited access to new models, Rolex watches continue to outperform many traditional investments.
Whether you’re looking to start your portfolio or add a rare piece to your collection, Balearic Watches is here to help you navigate the local market discreetly and confidently.
Want Help Sourcing Your Next Rolex?
We offer bespoke sourcing services, private buying, and verified resale across Mallorca, Ibiza, and the Balearic Islands.